Jeff White is a 'regular guy' — an unassuming man who spent most of his childhood inside his uncle's jewelry store. Initially just grabbing the boss milkshakes and sweeping the floors, Jeff soon became an apprentice, studying under his uncle and other master goldsmiths. He eventually earned his own workbench and began setting diamonds, sizing rings and designing jewelry on his own.
Since his early days spent, chasing milkshakes and learning the trade, Jeff has become a well-respected jewelry maker in his own right, earning the highest designations from both the Gemological Institute of America (Graduate Gemologist) and from the American Gem Society (Certified Gemologist Appraiser).
Jeff's philosophy is that to best service his clients, he needs know, understand and perhaps most importantly, appreciate their needs. It is this philosophy that has helped turn thousands of customers into his friends.
While he prides himself on his professional success, Jeff is first and foremost a family man. He and his wife of more than thirty years have five children, four grand daughters, as well as a dog and a cat. Those that frequent the store will see just about every member of the family involved in the business.
If he's not in the store, chances are Jeff's traveling in Southern Utah or Southern California, two of his favorite vacation spots. Jeff's taste in music is like his taste in jewelry, classic. Chances are Don Henley, John Mellencamp or Billy Joel will be playing when you enter the store. In fact, the first piece of jewelry that Jeff ever bought his wife came nestled in a gift box with a Billy Joel 8-track tape. The necklace is on display in our store today — come check it out!